With the renewal of its corporate identity, including a corporate name change from Sungdo Corporation to Tomboy and Company in 2004, TOMBOY has taken another bold step toward growth and globalization, confirming that the casual spirit of TOMBOY is still thriving.

The TOMBOY brand launched in 1977. The 1970s were a time of women¡¯s liberation, when female power gained strength and women became more socially aware and involved. In this backdrop, TOMBOY presented fashionable T-shirts and blue jeans, symbols of liberty and youth, to young women of Korea. They were favored by young women of the times, representing more active female stature for social involvement, in place of the traditional, more virtuous one. TOMBOY¡¯s beginning was filled with the spirit of challenge and creativity.

Tomboy and Company¡¯s affiliates today include Sungdo Textile, Tricycle, Tomboy International Trade Co., Ltd.(Shanghai), and Outdoor Life Company. The brands launched and currently marketed by Tomboy and Company include TOMBOY, COMODO, TOMBOY WIZ and TOMSTORY.

Following TOMBOY¡¯s successful launch in 1977, TOMKID was introduced in 1984 as a luxurious children¡¯s brand with a distinctive image. At that time, TOMKID pursued a ¡°sportive look¡± of black-and-white monotone.

In 1986, Tomboy and Company launched a men¡¯s character casual brand COMODO expressing modern and free image. COMODO¡¯s debut was a kind of light for young men who desired for stylishness in the men¡¯s wear market centered on suit.

The fashion accessories brand TOMBOY WIZ launched in 1989 under the mottos of future-oriented image, practicality and the beauty of simplicity, and VIMS OUTFITTERS launched in 2000 as a unisex casual-wear brand, which became TOMBOY JEANS in 2004. TOMSTORY, which expressed the Tomboy family look, began its story in 2002. It is an SPA-type brand, another market pioneer launched by Tomboy and Company.

The history of Tomboy and Company, since the 1970s to the 21st century, shows its understanding of diversified clothing markets and is marked by trials of various clothing brands. In the 1990s, various brands, such as PUZZLE, LIVE, FEMME DE CITE, T-BIRD, UNIQUE 24 and TOMBOY MAN, were markets as TOMBOY¡¯s sub lines. Although Tomboy and Company mainly targeted women¡¯s clothing market, it also targeted various segment markets by characteristics of product groups. The main item of T-BIRD was the T-shirt, which was the starting item of TOMBOY, while that of UNIQUE 24 was a one-mile wear centered on cut-and-sew design. Tomboy and Company suffered hardships in the latter half of 1990s, during Korean clothing brand¡¯s diversification period, however, it had made a reputation for unconventional and unique casual code.

TOMBOY, Always seeks the new ways

The famous copy of TOMBOY is ¡°I am Myself!¡±

The casual spirit of TOMBOY formed the root of the corporation, and Tomboy and Company has been a precursor to new attempts in the fashion industry. ¡°Man-to-Man¡± T-shirt, which had been a sensation in the 1970s, such that every young person possessed at least one piece, is the realization of TOMBOY¡¯s casual ideology pursuing youth and stirring up challenging spirit.
TOMBOY has continued ¡°the casual¡± motto even in the keenly competitive casual market. Tomboy and Company¡¯s pioneering spirit was well displayed in the fashion shop THE TOMBOY and the concept shop NEXT. THE TOMBOY integrated TOMBOY¡¯s private labels including TOMBOY, PUZZLE and LINEAR as well as other purchase labels under the retail brand name. Following TOMBOY¡¯s lead, MESSAGE of DECO and TREND 20 of NETISHION.COM (oimer Daeha Fashion) showed up in the market as specialty retailers. Tomboy and Company¡¯s concept shop NEXT was organized with multiple brands by rounding up just one theme of black & white modern casual.

Following the success of THE TOMBOY and NEXT, Tomboy and Company opened a fashion multi-shop called VIS-VIS in 1989 and an outlet store HALF CLUB in 1992.

Although TOMBOY¡¯s forward thinking and behavior sometimes failed in marketability, the spirit of TOMBOY is ready to soar once again in the global age of the 21st century. TOMBOY is equipped to become a powerful brand through a drastic change in orientation from brand to distribution and customer orientation.

TOMBOY has recently attempted SPA(Specialty Store Retailer of Private Label Apparel), one of current fashion trends, with ¡°THE TOMBOY¡±, a specialty retailer.

The name is MEGA TOMBOY project, which was launched in 2003.

Many attempts had been made in the growth stage of TOMBOY, and the MEGA TOMBOY project is a successful result of the accumulated know-how and knowledge from such trials and errors. TOMBOY brainstormed and created the MEGA TOMBOY strategy by concentrating on its experience of launching multiple brands and attempting various distribution forms.

The MEGA TOMBOY began with a reorganization of the brand portfolio of Tomboy and Company. TOMBOY was subdivided into TOMBOY for women¡¯s wear, TOMBOY JEANS for casual wear, a transformation from existing brand VIMSOUTFITTERS, and TOMBOY WIZ for fashion accessories.

In the 21st century, the TOMBOY spirit is looking out to the world. With the successful opening of TOMBOY WIZ at the Printemp Department Store in Paris, France, last year, globalization of TOMBOY is on a rapid pace for development. Now, Tomboy and Company has secured an international network from New York, Paris, and to Shanghai, as its distribution base.

After 29 years, TOMBOY still holds on strongly to its spirit of challenge and creativity. It has future accentuated its identity, and now, TOMBOY is getting ready for the future. The environment-and neighbor-friendly mind of a more mature tomboy¡¯s inner beauty shines and becomes more solid.

The daring and courageous casual code, youth and liberty, challenging and creative spirit, regard for the environment and one¡¯s neighbors, these are what the Tomboy and Company stand for and what lets the corporation to never lose its original intention but continue its ceaseless effort to always change and become new.

¡°I am Myself! I am a TOMBOY. Success and happiness comes when one¡¯s most true to oneself.¡± This is the core philosophy of Tomboy and Company.